Easter Eggs & Your Website.

I've got 3 young boys, and Easter is always a time of great anticipation for them. And their enthusiasm is driven by one thing! Chocolate, and the allure of finding lots of it on Easter Sunday :-)

I guess it got me thinking, about ....

How people Get Excited About the Prospect of Finding Something Really Good to 'Consume'.

So think about this.

You're online and searching for something specific. You Google it. A whole s**tload of results come up. You read them, and immediately click on the one that Promises the Most. Invariably it's the most mouthwatering listing/ description that you click on, because it promises exactly what you're looking for.

If the promise IS fulfilled - you spend some time consuming the info on the site. And normally leave feeling satisfied.

If the promise of the description ISNT fulfilled - you continue your hunt on Google.

So.... The Trick is to Make Sure - Your Website's "Meta" Description, and/ or Google Adwords are relevant to what is on your website, and enticing and captivating too. And that your Website Content is "Good & Tasty" and makes people come back for more!

Ps - my boys ate waaay too many Easter Eggs. And the resulting Sugar 'High' was Something (not) to Experience :-)