Driving into Auckland the other night lead me onto another detour (due to roadworks) A late night one as well - with the detour signage not being that great. The result was that I and 5 other cars ended up in a dead-end lost in some back street far from finding our way back onto the freeway. Pretty frustrating it was.
I pragmatically followed the detour signs back to where I could see other traffic, and then decided to follow the BIG trucks. I figured as truckies - they'd know where they were going!
The tactic worked, and eventually the trucks lead me back onto the highway.
So here are a few questions.
- Does this happen on the web?
- Does it happen on your website?
- Do people get lost in dead-ends?
- Do they retrace their steps?
More importantly - how could we all provide better signage and directions - to prevent this happening to the visitors to our websites in the first place?
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Great analogy Mick.
ReplyDeleteBreadcrumbs are my favourite way of providing users with a path back to the start.
Eg: Home >> Services >> Business Services >> Product A