"A lot of us live in houses where there is a formal front door or entrance that is often never used. Instead it's your back or kitchen door - that is normally your everyday door."I'm guessing it's the same with your website.
We all put effort into making the front door of our website (the home page) look good, and present well - assuming perhaps incorrectly that this is the entrance that most people will use.
However - it's often the back - and side doors to your site where people enter.
Make sure you pay some attention to these.
Take the time to welcome people here as well.
Make sure people entering still know how to find their way.

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