Wednesday, July 28, 2010

Rob Fyfe's Personal & Authentic Message about Air New Zealand (from here in Whakatane)

I was lucky enough to just have attended a breakfast event put together by the Eastern Bay of Plenty Chamber of Commerce where Rob Fyfe gave a very insightful and interesting talk.

Rob's approach to how he is guiding a large business like Air New Zealand is refreshing in it's approach. And it all centres around some very sound ideas and principles:

  • Motivating staff to express (and be) themselves
  • Telling and sharing good stories (with staff and customers)
  • Engaging and listening to customers
  • Embracing and expressing our 'Kiwiness' to the world through our: unguarded, willing and authentic can-do approach
  • Constantly innovating 
  • Being small and fast - but acting big
  • Creating interesting, edgy 'advertising' that entertains and which results in a high level of talkability (and therefore viral reach)
  • Trying and failing (and then fixing) - rather than never trying anything new
I've just read a great book called "Personality Not Included" by Rohit Bhargava - that captures this personal, authentic approach to doing business in today's world. And it mirrors a lot of what Rob has been doing for over 5 years.

I'd love your thoughts on this - and also to share my own story (called "13 Years of the Web in 7 Days)

2 comments:

  1. yes it was very inspiring. it took me 15 months to get Rob to speak here in the eastern bay but it was well worth the wait
    i found a great saying a while ago “A good leader inspires people to have confidence in their leader. A great leader inspires people to have confidence in themselves.”and Rob epitomizes that. when you see the success that he has created you have to wonder why more CEOs have not followed . Maybe their theme song is Frank Sinatra "My Way"

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  2. Hey Ged. Wise words indeed. And thanks again for getting Rob out here. Like Rob - I think you lead from the front, and inspire people as you go.

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